Click on one of the people below to find out more information.

  • Jeff Richmond
    General Manager

    Jeff Richmond has over 30 years of experience in the automotive industry starting in sales in 1989. Jeff looks forward to seeing the excitement on a customer's face when they take delivery of their new or pre-owned vehicle at Valley Imports. Jeff is married and has three daughters. He invites everyone to experience something truly exceptional at Valley Imports! 

  • Kristen Pagel
    Sales Manager

    Kristen is a retired veteran of the North Dakota Army National Guard and has over twenty years' experience in vehicle sales, finance and management. She believes that Valley Imports has the ability to provide every customer with a unique experience and quality vehicle that fits their lifestyle and budget. Most importantly, Kristen understands that a vehicle purchase is the second largest purchase most people make. She appreciates that it is a big decision that requires your time and attention. Her sales consultants will be sensitive to your needs and provide you with all of the information you need to make a decision that you will be happy with for years to come! 

  • Matt Walz
    Business Manager

    Matt started in the automotive industry as a sales consultant in 1987 and has more than 27 years of experience with various positions. He says the best part of working at Audi Fargo | Valley Imports is the opportunity to meet new people and make new friends. Matt is from the Fargo Moorhead area with family roots in Mahnomen, MN and is part Chippewa or Ojibwa. He has three sons, Dakota, East and Creighton. He enjoys hunting, snowmobiling, motorcycling, golf, fishing, hockey and football. 

  • Monica Morud
    Sales Assistant

    Monica was born and raised in Jamestown, ND. She is a Sales Assistant and Title Clerk, who has been with Valley Imports for many years. Monica is positive, with a good sense of humor, but at the same time she is serious and knows her business very well, which allows her to be professional in this field. Her hobbies are golf, pool time and going to movies.


  • Jake Mueller
    Pre-Owned Sales Manager

    Jake was born in Fargo and moved to Hitterdal, MN with his family and graduated from Hawley High School in 2005.  Directly after high school he took on work in the energy industry and became part of the construction management team on many wind energy projects across the country focusing primarily on the electrical aspects.  After getting married and having their son, James, he left the traveling job to spend more time with his family.  He was referred over to the auto industry by a friend and has found much enjoyment and success in helping customers throughout the car buying process.  He recently joined Valley Imports as the Internet Sales Manager to help with the quickly evolving internet sales process.  When not at work, he spends much of his time with his family and has hobbies in music and saltwater aquariums.

  • Todd Potulny
    Sales Manager

    Todd was born and raised on a farm by Fordville, ND. He then moved to Grafton in 1985 where he met his wife Delene. Todd has now lived in the Fargo area for 27 plus years and has two children, Tyler and Tanner. Todd likes to go hunting, fishing, watch hockey and football. He has been in the car business for 22 plus years and has worked for Muscatell, Lunde and Dakota Chrysler Center.

  • Marshal Girodat
    Business Manager

    Marshal grew up in the small town of Walcott, North Dakota. His parents own a farm so he worked there while he was younger. Living out in the country, Marshal enjoyed being outside and any activity that he could do with his Dad. He loves to hunt, fish, and go to the lake in general. Living in Fargo, Marshal has taken up bowling, golf, and playing basketball whenever possible.

  • Robert Lever
    Internet Sales Manager

    BoB has over 20 years  of experience in the automotive industry.  He is married with two daughters.  He is a long time West Fargo resident and is active in serving  the FMWF community any way he can. BoB enjoys serving customers and making their experience with Valley Imports a great one.

  • Brian Mackner
    Inventory Control Manager

    Brian has worked for Valley Imports for more than 9 years, he has 2 girls. In his free time, Brian loves Woodworking and the occasional Underwater Basket Weaving!

  • Bob Schumacher
    VI Loaner, Property and Transportation Assistant

    Bob grew up in rural Linton, North Dakota. He went to college and then moved to Lincoln Nebraska in the early 70's doing retail sales. He came back to North Dakota and moved to Fargo after finding the love of his life back in Linton.  In 1976, he started in the automotive sales. He has over 40 years of experience in all of the sales positions.

  • Erik Swenson
    Sales Consultant

    Erik grew up in Fargo and attended Fargo South High School. After graduating from the University of North Dakota Erik returned to Fargo and has been in sales at Valley Imports for over 10 years. Erik enjoys spending time with his wife, three kids Madeline, Gavin, Cullen and Chocolate Lab Dez. Most of his time outside of work is spend chasing kids around, grilling, and the occasional trip out to the lakes. Some of his passions include hunting, Ducati Motorcycles, and rooting on UND Hockey.

  • Tana Martin
    Sales Consultant

    Tana Martin is originally from New Rockford, ND. She graduated from North Dakota State University and pursued a job in retail sales. In her free time she enjoys most sports and spending time with friends. Her favorite teams range from the San Antonio Spurs to the Cleveland Indians.

  • Robbie Seaman
    Sales Consultant

    Robbie was born and raised in the Fargo, ND area besides a two year stretch spent in Portland, Oregon. Robbie went to West Fargo High School and then North Dakota State University where he earned a Bachelor of Science degree majoring in Criminal Justice with minors in Emergency Management and Psychology. Robbie has been with Valley Imports for more than six years working in roles as a Sales Assistant, Business Development Specialist and currently Sales Consultant. Robbie has a wife (Callie), two dogs (Kevin and Vinny) and a cat (James). In his free time Robbie enjoys spending time with family and friends, watching or playing sports, going to car meets and cruises and playing video games.

  • Jerry Meier
    Sales Consultant

    Jerry is married and has three children.  Born and raised in a farm community in rural North Dakota.  Earned a bachelor of Science degree from North Dakota State University with a major in Business Finance and a minor in Economics. Went to work for Valley Imports in 1975. I have worked in every facet of the business ranging from sales, pre-owned manager, new car manager, general sales manager and general manager. I am currently serving as the Porsche Brand Ambassador Manager.


  • John Olson
    Sales Consultant

    John grew up in Thief River Falls, MN and has lived in the F/M area for 15 years. He has worked in the fire sprinkler industry for 22 years-from a licensed Journeyman sprinkler fitter to a sprinkler salesman. John has four daughters, two sons, and two grandchildren. He's been married to his wife Angie for three years. When he's not at work, he enjoys spending time with his family, hunting, fishing, and wood working.  John has a love for cars and is excited to serve Valley Imports customers.

  • Zach Bye
    Internet Sales Consultant
    701 356-8759

    Zach enjoys working with people and it shows when he is here on the job. In his spare time he enjoys sports cards and spending time with his family. He has enjoyed his 8+ years living in Fargo.

  • Jordan Olson
    Internet Sales Consultant

    Jordan grew up in the small town of Kindred ND outside of Fargo. He went to Minnesota state university of Moorhead and graduated with liberal studies degree and a minor in creative writing (English degree) Jordan enjoys spending time with his wife Catherine and his daughter Lucy. When he is not at work, Jordan enjoys going to the lake with family and friends, golfing and  traveling. He had a variety of different jobs in my past including farming, butcher work, sales and coaching wrestling. Jordan has always preferred sales and found that it is what is most enjoyable throughout the years. He enjoys getting to meet and work with so many different people every day and helping them find exactly what they are looking for. The fact that you have helped them find what they were after, is one of the most rewarding feelings.

  • Levi Sokness
    Sales Consultant
    701 356-8716

    Levi grew up in Breckenridge, MN and moved to Fargo in 2022. Prior to working at Valley Imports, he was a Production Technician at Corteva Agriscience. During his personal time, you'll find Levi improving his fitness through weight training and yoga, or enjoying his hobby as an audiophile by listening to his favorite music.

  • Joel Baumgartner
    Sales Consultant

    Joel was born here in Fargo but was raised in the Twin Cities. He moved back in 2014. Joel has always had a passion for the auto business, that is why he has over 20 yrs of experience. Throughout the winter months you can see him out in his ice house fishing away. Patience is the game. During his off time in the warmer months, he is out at the golf course every Sunday. 

    His personal philosophy is "I'm not here to sell you a car, I'm here to help you find the vehicle that works best for you."

  • Samantha Sokness
    Sales Assistant

    Sam was born in Breckenridge MN and moved to Fargo after graduating in 2016. The following fall, she attended Josef's for skin esthetics. That wasn't er cup of tea, so she started working to find her niche. Before Valley Imports, Sam gained about 3 years of retail/management experience. 
    Sam has a big, fluffy German Shepherd named Giannis (a.k.a Big Bubba), and a little Shorkie named Ronnie (a.k.a. Wonton Ron). In her free time, you can find Sam on walks with her dogs, at the gym, doing special FX makeup/making prosthetics, or watching classic horror movies with her dogs while sharing a snack.

  • Gabriel Garza
    Social Media Coordinator

    Gabriel was born in Mcallen, Texas but was brought to the Midwest by Agriculture. He started his career in the technician and metal fabrication field. As his ambitions grew, he decided to go back to school for Business. His focus shifted into Marketing and was able to utilize his artistic background. His proudest moment is when he became a father. When he isn't spending his time with family, you can see him practicing his photography skills.